Design Led Innovation

Design Led Innovation - A strategic approach to lead the market  (Created by Queensland University of Technology)

Open up any leading business publication and there is often an article discussing the role and value of design as a driver of innovation. But is design led innovation anything new or is it the latest buzz term hovering around the innovation landscape?  Design is increasingly an influencing element in product success or failure but design is not only about the product itself.  Being Design led means having a culture that recognises Design as an integral part of strategy, organisational behaviour, product innovation, market development and customer interaction. Design is an integral part of the factors shaping the future of company, market and innovative new product development.

This hands-on workshop will take you on a journey of what is required to transform your company into being design led. 

It will begin with a quick assessment as to where your organisation is on this design journey and how you can move along this journey through the introduction of practical tools which aim to challenge your future strategies and create a sustainable competitive advantage.  Case studies illustrating how Design has assisted companies in their development will be presented and activates that illustrate directions for the future will be utilised through the day.

If you have never used design within your organisation or if you feel you have a good design competencies within your organisation but believe you can make better use of their knowledge, this workshop will suit you.

Who Should Attend

• Senior Managers / Executives who have read or heard about design led strategies but have yet to implement in their organisation
• Project Managers who have explore the role of design but have had difficulty implementing it within an organisation
• Design consultants who want to see how their expertise can be applied to organisational strategy

Why should you attend?

• You may have read about design but not understood how it can be applied to your strategic planning process
• You want to get more out of your internal design departments
• You realise your competitive advantage is linked to identifying better processes to understand your market and customers

“Design - in terms of thinking and process - is the champion of the future, envisaging and interpreting insights and ideas through strategy, ideas, products, spaces and communications.” Peter Haythornthwaite, Principal, creativelab

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