Dr Sam Bucolo
Professor Sam Bucolo is a leading academic and practitioner in the emerging field of design led innovation, which aims to transform business through embedding design capability within an organisation. Through multiple practice led and applied research projects, a better understanding of the relationship of deign led innovation to business strategy and organisation value is the core of Sam’s research. Sam has published widely on this topic and has undertaken several significant projects with a wide variety of firms to be recognised as a leader in this field.
Professor and Chair Design and Innovation, School of Design, Queensland University of Technology
QUT is reputed as one of Australia’s leading universities for high-impact research, relevant to major issues facing society now and in the future. We are chosen as a leading research partner and educator globally because we combine academic strength with sustainable partnerships. Across all fields QUT focuses on research and degrees for today’s world. We focus on vital contemporary issues in engineering, design and development and feature sustainability, project management and leadership. Our courses and partnerships provide students and staff with career development and creative thinking skills for long-term global solutions.
Session Statement for Conference2013:
"Are We There Yet – An Australian Design Led Innovation Journey”
The role of design as a strategic driver for growth in business has been gaining momentum over the past few years, with an exponential number of books, articles, blogs and tweets appearing over the past few years. Although this material has been beneficial in raising the awareness of the potential value of the design, beyond merely the development of products and services, they do not typically provide the authentic accounts of the process firms have undertaken to begin the journey t becoming design led. Over the past 12 months several Hargraves members have been exploring how the strategic role of design within their firms through the Design led Innovation Fellowship program. In this session they will share with you a firsthand account of their approaches to how they have started their journey, some of their success and the challenges they have had to overcome over this period.